OUR JOURNEY The Blaupunkt Success Story It all started with the blue dot
1924
A company named “Ideal” was first founded in Berlin when radio was still in its infancy. Every unit was carefully tested by technicians and labeled with a seal for quality – the blue dot. It did not take long before customers simply asked for the “bluepoint” (which means in German BLAUPUNKT) products. The blue dot quickly became a symbol of outstanding quality.
1932
The First Car Radio worldwide was launched by Blaupunkt.
1938
The dot became a trademark and the company name – Blaupunkt (which means blue dot).
1959
Delivery of the one millionth car radio
Until 1996
A full range of consumer electronics and car multimedia was successfully distributed in more than 50 countries.
2015
Blaupunkt have been awarded as the “Brand of the century – German brand standards”
2010
Back in consumer electronics I Blaupunkt Global brand community
1924
A company named “Ideal” was first founded in Berlin when radio was still in its infancy. Every unit was carefully tested by technicians and labeled with a seal for quality – the blue dot. It did not take long before customers simply asked for the “bluepoint” (which means in German BLAUPUNKT) products. The blue dot quickly became a symbol of outstanding quality.
1932
The First Car Radio worldwide was launched by Blaupunkt.
1938
The dot became a trademark and the company name – Blaupunkt (which means blue dot).
1959
Delivery of the one millionth car radio
Until 1996
A full range of consumer electronics and car multimedia was successfully distributed in more than 50 countries.
2010
Back in consumer electronics I Blaupunkt Global brand community
2015
Blaupunkt have been awarded as the “Brand of the century – German brand standards”
THE VALUES WE STAND BY
